Depending on your strategy (branding / exposure vs. sales for example) the way you structure the keywords in your paid search campaigns can determine whether a visitor to your site is ready to buy or just window shopping.
The buying cycle of any potential customer goes through stages. They start in a research stage and move [...]
Entries Categorized as 'Search Marketing'
Do Your Paid Search Keywords Have a Long Tail, Short Tail or No Tail?
November 24, 2008
How to Get Higher Paid Search Conversion
October 11, 2008
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives.)
I won’t go into all those details here (that’s for another post) but did want [...]
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