Depending on your strategy (branding / exposure vs. sales for example) the way you structure the keywords in your paid search campaigns can determine whether a visitor to your site is ready to buy or just window shopping.
The buying cycle of any potential customer goes through stages. They start in a research stage and move [...]

Posted in Search Marketing 2 Comments »

There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives.)
I won’t go into all those details here (that’s for another post) but did want [...]

Posted in Conversion, Search Marketing 1 Comment »