In my last article How to Design an Effective Email Follow Up Campaign, I stressed the importance of implementing a system to stay in contact with your past customers.
One thing I did not mention was the need to make sure the list you are planning on marketing to is fresh. Outdated, stale lists pose a […]

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Building a sustainable online business often involves solid customer retention strategies combined with new customer acquisition strategies. You build a sustainable base and add new customers on top of that to grow the bottom line.
Whether your business lends itself toward repeat orders (customers coming back to buy more from you) or seems to be more […]

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