I’ve said it so many times it should be expected now. When it comes to making decisions on where to start adjusting your website in order to achieve better conversion, the first and last place you can count on is your web analytics program (providing you have a decent one in place.)
Having said that (once […]

Posted in Website Analytics No Comments »

I got a question from a reader here recently and after posting a comment back on it, decided that a full post would be best for everyone. Comments can get buried at times and this topic is worth taking note of.
The question involved the use of Google Analytics Funnel tracking and went something like this.

Is […]

Posted in Website Analytics, Zen Cart Google Analytics, E-Commerce Optimization 1 Comment »

If you are looking to increase sales from your store, at some point you absolutely must read what your website analytics are telling you.
It’s not enough to just drive more traffic to a site or add more products in the hope of increasing sales. Sure, that may have a small and limited impact, however, to […]

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As you may already know, Google Analytics comes with a report feature called Site Overlay.
The Site Overlay feature enables tracking of individual clicks on hyperlink URLs found on pages of your website. The report actually lays a “click map” over the pages of your site and allows you to track the exact links users click […]

Posted in Website Analytics 9 Comments »

If I told you that you could perform 5 easy steps that would allow you to read the mind of your website visitors you would want to hear them wouldn’t you?
Well guess what. I have a secret that is right under your nose and enables you to do just that using Google Analytics.
Google added a […]

Posted in Website Analytics, Zen Cart Google Analytics 3 Comments »