I get asked this question quite often; “I am starting an e-commerce business. What are the main points I should consider?”
Well, for starters, successful websites should address 4 distinct areas. If any of these areas is flawed, you risk losing sales.
Having said that, here is a list of what I’ve found from experience you need […]

Posted in E-Commerce Optimization No Comments »

I got a question from a reader here recently and after posting a comment back on it, decided that a full post would be best for everyone. Comments can get buried at times and this topic is worth taking note of.
The question involved the use of Google Analytics Funnel tracking and went something like this.

Is […]

Posted in Website Analytics, Zen Cart Google Analytics, E-Commerce Optimization 1 Comment »

Came across this excellent post on the AWeber blog today and thought it was worth sharing.
It flows perfectly in line with my recent post on how to use Google’s Grand Central to get a customer service phone number and virtual PBX system for your company — all for free.
In the AWeber post Justin talks about […]

Posted in E-Commerce Optimization 2 Comments »

Since the initial writing of my post 14 Words That Lose Money, I’ve had a number of requests for a post on words that make money.
So, here is a list of 200 Words that make money. I’ve put in bold those words that you might want to consider using in various areas of your e-commerce […]

Posted in E-Commerce Optimization 2 Comments »

I recently read an article that listed what they called 8 effective habits for web design.
The article listed some great points. I wanted to pick out just a few of them and share them with you as these are too frequently abused by many websites.
1) Don’t talk about yourself. Do talk about your visitor.
Too often […]

Posted in Ecommerce Usability, E-Commerce Optimization 1 Comment »